MAGURA SLEEPING BAG COLLECTION
Assortment Optimization
Ayacucho develops outdoor apparel and equipment that combine functionality, style, and sustainability. With this in mind, we expanded our partner’s existing sleeping bag range with a new product line that meets functional requirements, offers a cohesive design, and clearly conveys the brand identity.
The result is the Magura collection, featuring four mummy-style sleeping bags with synthetic insulation for temperature ranges from –10 to +15 degrees Celsius. These sleeping bags are designed for different weather conditions, ensuring the right option for every situation. By deliberately using sustainable materials, Ayacucho’s commitment to environmental responsibility is realized, making the collection a perfect blend of functionality, quality, and sustainability in every detail.
Developed for
Product Development
Design That Combines Brand Identity and Comfort
For this character-defining collection, we applied our extensive expertise in design and product development to create a line that puts the brand’s core values front and center. A harmoniously coordinated color concept and precisely placed design details on the sleeping bag and compression sack give the collection a clear visual and stylistic identity. At the same time, we maximized comfort through technical innovations: anti-snag zippers ensure smooth handling, temperature-regulating materials create an optimal sleeping climate, and the ergonomic cut combined with a pleasantly soft lining guarantees an all-around comfortable sleeping experience. Sustainability is also a key element of our work. Both the outer material and the filling are made from 100% recycled polyester, allowing us to combine sophisticated design with ecological responsibility. In this way, we were able to clearly reflect our partner’s brand values and express them in every element of the collection.
Production and Delivery
End-to-End Service
As part of developing Ayacucho’s new sleeping bag collection, we took full project responsibility and delivered it in a way that met the client’s target purchase price. We managed the entire process—from carefully selecting suitable materials to coordinating production and overseeing the entire supply chain.
Through this comprehensive full-service approach, we helped Ayacucho save internal resources while ensuring the collection fully met the brand’s standards. In addition, our expertise in quality management, combined with close collaboration with production partners, guaranteed that every sleeping bag reliably met Ayacucho’s quality requirements.
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